Re-examining Mildura’s aspiration to be the Siesta City of Australia, could it ever have worked?

In 1991 the Siesta concept gained momentum with an expectation that shops would shut between 1pm and 3pm daily so all could enjoy a healthy snooze… and what a shock… it didn’t work?

Did we become the laughing stock of Australia, or was it a great marketing campaign?

As we revisit the idea, Jase invites you to suggest either a rational of a humorous reason why it never gained traction……. or could it have?



Photo by Pixabay from Pexels

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