From Alpha to Beta, The Newest Generation’s Name Is Raising Eyebrows

What’s in a Name?

The next generation of kids, born from 2025 onwards, has been officially dubbed Generation Beta. But not everyone is thrilled about it. While previous generational labels (like Millennials and Gen Z) have been fairly neutral, the term “beta” carries some unfortunate connotations in modern slang.

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For those unfamiliar, being called a “beta” is often used as an insult, implying someone is weak or submissive. In an age where alpha and beta personalities are frequently debated online, many parents and social commentators are wondering: why saddle an entire generation with a name that already sounds like a put-down?

From Gen Alpha to Beta: A Step Down?

Naming generations has always followed a certain pattern. Gen X led to Gen Y (Millennials), then Gen Z, followed by Gen Alpha (kids born from 2010-2024). Naturally, the next step in the Greek alphabet is Beta, but in everyday language, beta is rarely seen as an upgrade.

Some argue the name reinforces a second-place mentality, a stark contrast to the confidence and boldness often associated with “alpha” personalities. Critics worry this could subconsciously shape perceptions of these children before they even reach adulthood.

The Power of Names: Nominative Determinism in Action

Nominative determinism is the idea that a person’s name can influence their life choices, career, or even personality. It’s a theory that suggests names aren’t just labels but might subtly shape our destinies. Think of real-life examples like Usain Bolt, the record-breaking sprinter, or Dr. Richard Chopp, a urologist specialising in vasectomies. While it might seem like a coincidence, psychological studies suggest that people can be drawn, consciously or subconsciously, toward professions or behaviours that align with their names. This concept is especially relevant to the debate around Generation Beta. If a name carries negative connotations, could it impact how this generation sees itself? While science hasn’t definitively proven the effect, history shows that names matter more than we might think.

A Branding Nightmare?

Beyond the personal implications, some experts believe the name could be a marketing disaster. Companies and brands may hesitate to embrace the term when targeting young consumers. Unlike Gen Z, which became synonymous with digital savviness and cultural shifts, Gen Beta might struggle to shake off its unfortunate double meaning.

With online communities often obsessed with hierarchy and status, it’s easy to see why calling someone “Beta” in 2025 and beyond might not go down well.

Should We Rename Generation Beta?

Some have suggested skipping “Beta” altogether and coming up with a more positive alternative. After all, generational labels aren’t set in stone, Millennials were originally called “Gen Y” before the term evolved.

Could this generation be named something else? Suggestions like “Gen One”, “Gen Next” and “Gen B” have been floated, but no consensus has been reached. For now, “Gen Beta” is the official term; but whether it sticks remains to be seen.